Choose Greener Paper- Brands to Avoid

There has been so much progress made in paper manufacturing that we really don’t need to cut down as many trees anymore. All it takes is knowing which brands of paper to buy.


step forward paper 082413Step Forward Paper
My favorite new find is Step Forward Paper, a wheat-based product created by a company founded by Woody Harrelson. They are ready to start a Forest Industry Revolution. If you read Cradle to Cradle, you will remember how important the life cycle of a product is. Step Forward Paper, made from 80% wheat straw fiber with 20% Forest Stewardship Council (FSC) certified wood fiber, was deemed one of the most environmentally sustainable paper types currently available in North America (according to a Life Cycle report by OffSetters, a Canadian organization committed to helping businesses achieve a low-carbon future). Step Forward Paper:

  • prints and copies jam-free, to save time and money
  • is recyclable, biodegradable and compostable
  • performs on par with traditional high quality paper
  • produces a low dust count


Ecocopy paper 082413

100% Recycled Envirocopy 
A top pick for 100% recycled paper, this Quebec-based company, Cascades, operates a  biogas-powered facility. To make sure you’re buying the most eco-friendly line from them, get the 100% post-consumer recycled pack and not the one that has 70% virgin content. Another plus, this paper is whitened with hydrogen peroxide, not harmful chlorine bleach



For journals, sketchbooks, notebooks, and more, I have found a sweet choice in ecojot. With a tag line like “Write for Humanity,” I knew they were on the same page as me.

This little company is taking over the world with their beautifully designed journals, workbooks and mini-notebooks made of 100% post-consumer recycled paper printed with veggie inks- all made in Canada at a biogas-powered mill. Their GIVE Project, giving children in need a chance at literacy and education, moved them to the  top of my list. They will be my 2014 planner choice as well.





There are much better options. You will see the Sustainable Forestry Initiative (SFI) seal and think you’re making a good choice. However, the cute SFI tree logo represents a initiative started by the logging industry. This says to me, “smoke screen!” You’ll find the label on Xerox, Post-It and Boise products, among others. Don’t let them trick you with the SFI seal. The seal you want to look for is FSC. They are the real deal. As someone in the building industry, I see first hand how the SFI has pushed to make their label acceptable on the Green Building movement front. It is like a Phillip Morris-supported organization telling me they have a seal on their cigarettes, and they are good for me to smoke. The Forest Stewardship Council, on the other hand, is an independent, non-profit organization that protects forests for future generations.



Domtar EarthChoice
Domtar Earth Choice paper is made with FSC trees, but no recycled content. This should be your fall back, but certainly not your first pick.

As school starts, office supplies need restocked, and gifts are being purchased,  I encourage you to act from this solid base of info. Think Renew, Reuse, Recycle, Repurpose. Think innovative. Save trees, be green and be happy.


Think Green – Use Products that Decompose Faster
Ways to Reduce, Reuse and Recycle for Back to School
Greening Your Workplace




Love my life at Sharanam Shire in Lakehurst, NJ, with my talented husband PyroPortraitsbyWillFleming. Our pup Shanti and feline royalty Hamish are the warm furry components of home. Having my son Joshua visit on a regular basis completes the deal.. They are all wonderful about understanding that my purpose on this planet is strive to live with the highest integrity, choose ethically, and surround myself and those I love with the most environmentally sound, sustainable, and healthy choices. I am a Purchasing Manager for one of NJ’s greenest builders by day, and a tree hugging, animal loving, conscious chooser 24/7. Visit my blog page at and check out my FB pages and

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